This project aims to estimate the relative impact of two intervention approaches for generating community pharmacy-based referrals to tobacco cessation telephone quitlines.
This study will apply a randomized design, using the community pharmacy as the unit of randomization, to estimate the impact of two approaches for engaging community pharmacy personnel in providing patient referrals to tobacco quitlines:
(1) Minimal intervention: Pharmacies are provided, by mail, with printed quitline materials to be distributed by pharmacy personnel to patients who smoke.
(2) Academic detailing: Pharmacy personnel receive, via brief on-site training, print materials that parallel the minimal intervention group, fax referral forms, and DVD demonstrations that model the referral procedures.