Assistant Adjunct Professor
Dr. Anderson's research interests lie at the intersection of public health policy and social cognition. She investigates marketing strategies that tap implicit constructs of self and perceptions of others, pair brand identities with personal identities, and encourage consumption of products detrimental to individual and public health.
Department: Social and Behavioral Sciences
Professional Activities:
Reviewer for the following:
- Canadian Public Health Policy
- Journal of Epidemiology and Community Health
- Journal of Institutional Economics
- Journal of Urban Health
- Personality and Social Psychology Bulletin
- Social Science & Medicine
- Tobacco Control
- Western Journal of Nursing
Selected Honors and Awards:
2005
Top 10 Paper of the Year, Tobacco Control
2005
New Investigator Travel Award, Society for Research on Nicotine and Tobacco
1998
Graduate Research Award on Women, Gender, and Sexuality, UC Davis
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Dr. Anderson studies how marketing for tobacco products targets consumers' psychosocial needs that are unrelated to smoking--particularly women, health-concerned smokers, and young trend-setters--and implications for public health policy.
Education:
Postdoctoral Fellowship, tobacco control, University of California, San Francisco
PhD, psychology, University of California, Davis
MA, psychology, University of California, Davis
BA, psychology, University of California, Santa Cruz
Publications:
Selected Publications:
- Anderson SJ. (2011). Marketing of menthol cigarettes and consumer perceptions. Tobacco Control (20 Suppl 2), ii49-56.
- Anderson SJ, McCandless PM, Klausner K, Yerger VB. (2011). Tobacco documents research methodology. Tobacco Control, 20 Suppl 2, ii8-11.
- Anderson SJ, Ling PM, Glantz SA. (2007). Implications of the federal
court order banning the terms "light" and "mild": What difference could
it make? Tobacco Control, 16(4), 275-279.
- Anderson FJ, Pollary RW, Ling PM. (2006). Taking ad-Vantage of lax
advertising in the USA and Canada: Reassuring and distracting
health-concerned smokes. Soc Sci Medicine, 63(8), 1973-1985.
- Anderson SJ, Glantz SA, Ling PM. (2005). Emotions for sale: Cigarette advertising and women's psychosocial needs. Tobacco Control, 14(2), 127-135.